New Puzzles, New Packaging, New Opportunities!
Posted by Shivani Stacey on
We hope this message finds you well. We've been busy behind the scenes and have plenty of exciting updates to share. First, we'd like to extend our apologies for skipping our Q1 newsletter—we were still catching our breath from the holiday season while diving headfirst into the world of wholesale. We appreciate your patience, and we're thrilled to connect with you now.
In this Edition
- Recently Released Puzzles
- Upcoming Releases
- Mini Puzzles: Packaging, Customs, Sales Materials
- Wholesale Expansion Journey & CanGift Edmonton
Our next newsletter will arrive in your inbox in July 2025, so stay tuned for more updates and announcements. As always, if you have any questions, comments, or feedback, please contact us at wholesale@stumpcraft.com.
We value your partnership and are grateful to have you in the StumpCraft community. Thank you for your continued support!
Warm regards,
The StumpCraft Wholesale Team
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Recently Released
October 2024
Silent Communion by Graeme Shaw
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Graeme Shaw's art offers a serene journey through ancient landscapes, inviting us to reflect on our place in the world. Silent Communion encourages viewers to look beyond the familiar, expand their perception, and embrace their potential by setting their sights on new horizons. Prepare to be inspired by nature’s grandeur as you map your path toward higher understanding. |
November 2024
Midnight Snacks by Lyndsay Wasko
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Lyndsay Wasko’s Midnight Snacks captures the playful chaos of the holidays. From spilled milk and curious cats to prancing plums and a melting snowman, every detail tells a story and adds to the festive charm. Perfect for those who enjoy a little holiday mischief, this puzzle is just the beginning of our larger holiday aspirations for 2025. Whether you’re a puzzle enthusiast or a fan of holiday cheer, Midnight Snacks is a delightful way to ring in the season. |
March 2025
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Treerific is a limited-time rerelease to celebrate Lukas Robillard's graduation from high school this year. Lukas painted this beautiful tree at the age of 10, under the guidance of local Calgary artist Michelle Austen. His father, Jasen, knew immediately it had to become a puzzle. The whimsical pieces in this design are themed around art supplies, origami animals, and family activities like biking and pets. This puzzle is perfect for those new to the wooden jigsaw puzzle hobby, offering a charming and easy-going experience while celebrating Lukas's creative journey. |
March 2025
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Toronto-based artist Julie Amlin brings a fresh perspective to the art world, infusing each piece with the vibrancy of exploration and intentional joy. Known for her bold murals and imaginative works, Julie aims to inspire our inner child and shake off the dust of predictability. Her latest creation reminds us that, like the landscape around us, we, too, are living pieces of art—full of curiosity, wonder, and endless potential. |
Upcoming Releases
The dates below represent our best estimate of when these new puzzles will be available. Release dates are carefully considered, but sometimes, the creative journey takes unexpected turns. Ensuring every puzzle meets our high standards is worth the extra time. Your patience and understanding allow us to continue delivering the exceptional craftsmanship and unique designs you love. If delays are expected, we will let you know.
April 2025
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Ruolin Shi, a Calgary-based artist, first collaborated with us on the Mountain Vistas mini puzzles. She began painting in 2020 during maternity leave, finding comfort in capturing the Canadian Rockies while isolated during COVID lockdowns. In this piece, Ruolin brings the stunning peaks of Waterton National Park to life with her vibrant, contemporary style. Pack your bags, visit the Prince of Wales Hotel, and enjoy the view—no regrets! |
June 2025
Bridge Across Fraser River by Darlene Kulig
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Darlene and Jasen met at the 2023 One of a Kind show, thanks to a kind introduction from Puzzle Nerds. Darlene's unique style has been featured in both cardboard and hand-cut wooden puzzles by Toronto’s Puzzled by Paul Puzzles. Bridge Across Fraser River captures a stunning view from Alexandra Bridge Provincial Park in BC, seen from the Rocky Mountaineer "First Passage West" rail route. |
May 2025
Something Good Waits by Cindy Revell
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Cindy Revell is a Canadian artist known for her vibrant oil paintings of spirited animals, birds, and bold florals. Inspired by nature, folk art, and artists like Hundertwasser and Rousseau, her work explores themes of individuality and connection. Our next puzzle project, “Something Good Waits,” has been chosen based on patron votes. The art selection was inspired by suggestions from our customer engagement survey. |
Mini Puzzles: Packaging & Sales Materials
Packaging Update
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We will complete the transition from the mini puzzle tins to the new mini puzzle boxes in early April. Information has been sent to existing resellers about this change. If you have any questions about our new mini boxes, please reach out to us at wholesale@stumpcraft.com |
Displayers & Puzzle Boards
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We've also developed a mini puzzle displayer and a new puzzle board for demo puzzles. The first displayer is available free of charge to resellers with qualifying orders; additional display units are available for $55.00 per unit. The display highlights up to 8 titles and holds 20 mini boxes. These additions enhance your puzzle displays and improve customer engagement in-store. Contact us if you'd like to learn more! |
CanGift Edmonton: Our First Wholesale Show Experience
We had an incredible experience at CanGift Edmonton, our first wholesale show!
The event was a fantastic opportunity to connect face-to-face with retailers across Western Canada, allowing us to introduce StumpCraft’s puzzles to a broader audience. Engaging directly with buyers, hearing their insights, and sharing our story was invaluable.
We had the chance to showcase our unique wooden puzzles, explain the artistry behind each piece, and demonstrate the craftsmanship that sets StumpCraft apart. This was a significant step forward for a company that has grown mainly through word-of-mouth and organic connections. CanGift Edmonton marked the beginning of our more intentional dive into the B2B space.
Welcome to all the new resellers we met at the show. We are thrilled to have you join the StumpCraft family. Your enthusiasm and support mean the world to us, and we’re committed to helping you succeed with our products.
As we grow our wholesale presence, we look forward to building strong partnerships and working together to bring the joy of puzzling to even more people. We're always just an email away if you have any questions or ideas or want to connect.
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You’re an important piece of our puzzle.
Are you feeling puzzled? We have answers. We'd love to hear from you if you need to contact us for any reason. Send us an email at wholesale@stumpcraft.com, and we’ll do our best to respond within one business day.
If you're in Calgary, we invite you to visit us in person
Mon - Sat 9 am - 4 pm @ D2 - 6115 3 STREET SE.
